For local service providers

You want a business that runs — not one that runs on you

You've got revenue, reputation, and people counting on you. What you don't have is leverage.

Running a $1-$50M business shouldn’t feel this hard. I help local service businesses build systems that give you leverage. Fortune 500 rigor. Main Street reality.

Start With a 15-Min Call

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Real businesses. Real numbers.

Event revenue +96%

— Retailer
Monthly revenue + 40%

— Gym
200 hours saved and counting

— $140M Agency

I’m Cris — Big Tech builder turned Main Street systems nerd.

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Fortune 500 Brain, Main Street Heart
15+ years building at Bloomberg, Uber, Instacart, IDEO & All Day Kitchens

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For Businesses Your Town Runs On
Serving local contractors, retailers, trades, regional grocers, gyms, real estate teams and more

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Rooted in Real Life
Mountain town, two toddlers, and a business built around actually living — not just working

The business that works is the same one trapping you.

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You're good at this. That’s the problem. You built this thing through showing up, figuring it out, and doing whatever the situation required. It worked. Until it didn't.

A man in a checkered shirt talking on a telephone at a large vintage control panel with dials and switches, holding a remote control device.

Now every decision routes through you. Your phone buzzes at dinner. Your team waits for answers only you can give. Customers get wildly different experiences depending on who shows up that day.

You've tried hiring your way out. (Didn't stick.) You've tried software. (Sits unused.) You've tried just grinding harder (which, honestly, is what got you here in the first place.)

You're not trying to 10x. You're not chasing some exit fantasy. You just want the thing to run, without requiring you to hold it all together.

Here's what nobody said clearly: the issue isn't effort. It's that you're solving symptom after symptom instead of the one thing causing them.

That's where we start.

This might be for you if…

You've outgrown winging it, but you're not trying to become corporate either
You're the answer to every question, the fixer of every problem, and you're exhausted by it

Your revenue grew but your margins and your evenings didn't
You've tried tools and hires before. They didn't stick. (You're a little skeptical now. Fair.)

You refuse to choose between growing the business and keeping what makes it yours

You know something fundamental needs to change but you can't see what to fix first
You believe profit should support your life and your people, not consume them
You want someone who'll roll up their sleeves and build with you

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A woman with long dark hair smiling, standing with her back against a white wall with yellow and orange wooden window shutters on either side, wearing a sleeveless beige vest, dark jeans, and brown sandals.

Hi, I’m Cris.

I know what it costs to hold a business together with grit.

I've watched it happen at every level — scrappy startups, $100M operations, Main Street businesses doing $5M on a good year. The constraint looks different each time. The exhaustion doesn't.

15+ years building at Uber, Instacart, and IDEO taught me where systems break under pressure. Main Street taught me the rest.

I’m an outdoor athlete, a mom — someone who’s spent her career bridging worlds.

Our economy runs on businesses like yours. That’s why I’m here.

Learn more

THE FIX

Here’s how it works.

We talk for 15 min

1

Tell me what’s breaking. I’ll tell you what I see. No homework assigned before we’ve met.

We find the one constraint.

2

Not the symptoms you're chasing, the one thing underneath creating most of them. Using the Operator Triangle, we map where your demand, deliver and dollars are out of allignment.

We fix it. In 90 days. Your team owns it.

3

One Growth Cycle. One metric. Built alongside your team so that when we’re done, you’re not dependent on me. You’re free. To live your life. Exactly as you damn well please.

If you’re running a $1M+ business and you can’t see what’s quietly draining you (and your margin)…

The 90-Day Sprint is the right move.

Book a 15-Min Call →

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What changes in 90-days

The leak is plugged—margin recovers, sales take off.

Hours come back—you stop being the bottleneck.

Your team runs the system—no new dependency.

Growth becomes possible without dread.

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What breaks if you don’t.

Two more years of this isn’t neutral.

The operator who doesn't find and fix their problems doesn't just stay stuck. They burn out. They lose their best people, or sell for less than they built. Sometimes all three.

The constraint doesn’t go away. It just gets more expensive.
And that is DEFINITELY not fun.

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Profit should fuel the life you want — not consume it.

Operators on working with me

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"While working with Cris, we saw our event revenue increase by 96% and regular customer attendance jump 31%. But the personal shifts matter just as much—I'm paying attention to the data now and using it to create more business."

— Linda, Retailer

"Cris knows her stuff. She's honest, thoughtful, and extremely knowledgeable."

— Matt, Gym Owner

"Cris has this ability to hear the important nugget buried in my many questions and wild ideas, then distill it into something actionable. With grace and humor."

— Jack, CONTRACTOR

my Approach

Your business runs on three forces. Most operators have never seen them clearly.

Every owner-operator juggles three realities at once — what your customers expect, what your team and systems can reliably deliver, and what works financially without burning you out. When these three align, the business scales without breaking. When they don't, you get firefighting, margin leaks, and exhaustion.

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What works financially without burning you out.
What your team and systems can reliably execute.
What clients actually expect from you.

Most operators feel all of this but can't name it. That's where I start: making the invisible visible, so you know exactly where the real problem lives and what to fix first.

Not ready to book a call? Start here.

In 5 short episodes, finally have language for what you’re experiencing — and a clear path to fix the one thing making everything else harder.

Built for operators who look like they have it together and are exhausted by what it costs to keep it that way.

15 minutes.

I’ll tell you what I see, what I’d fix first, and whether it makes sense to work together.