Free download • the EDGE AUDIT

Your business has an edge.

Find out exactly what it is

before you hand it to AI

Grab the worksheets from the AI Unlocked talk — so you can map what to offload, what to protect, and where the real risk lives in your specific business.

What’s Included

01 • worksheet pdF

The Operator Map

A guided one-pager that walks you through the Operator Triangle and the Offload vs. Protect framework — applied to your business, not a hypothetical one.

02 • google sheet

The Decision Grid

A working spreadsheet to sort every task, workflow and customer touchpoint onto the 2×2 matrix — with built-in prompts to surface what actually needs protecting.

“Everyone becomes a manager. The thing that is increasingly limited is having good taste and intuition about what to do next — and taste comes from experience, from doing the work yourself.”

— Jack Clark, Co-Founder, Anthropic

Inside the Edge Audit, you’ll work through:

  • The one test every task in your business has to pass before you route it through AI, and why most operators skip it without realizing the cost

  • The three categories that always land in the protect pile, regardless of your industry, business size, or how much you've already automated

  • Why the most dangerous automations aren't the ones that break — they're the ones running perfectly on the wrong instructions

  • The 2x2 Decision Grid that shows you, in black and white, where AI creates leverage in your business and where it quietly hollows out your edge

  • The question you need to ask every six months about the instructions you've already given your systems — and why most people never ask it

You’re an Operator who takes the work seriously.

  • You left the talk thinking — "okay, but how do I actually run this for my business specifically"

  • You've already started to automate & delegate to AI and you're quietly wondering if you handed the wrong things over

  • You run a business where the quality of the work and the trust of your clients are not negotiable

  • You're not anti-AI. You're pro-precision. There's a difference, and you know it.

  • You're ready to stop guessing which parts of your operation need a human in the room — and start knowing

Who made this

Hi, I’m Cris

Founder, Main Street Operator

I spent years building products inside two of the fastest-scaling companies in the world — Uber and Instacart — before either of them went public. The core of that work was always the same three questions: Do people actually want this? Can we actually deliver it? Does the math actually work?

Those questions — Customer Reality, Delivery Reality, Business Reality — are the Operator Triangle. And they work just as well on a paving company, a real estate agency, or a climbing gym as they do on a $50B platform.

Now I take that systems thinking into Main Street businesses — helping owner-operators find the one constraint driving their chaos, build the systems to remove it, and get their time and sanity back in the process.

Need to go deeper on your specific business?

The Edge Audit gives you the framework. Working through it for your operation — with your team, your constraints, your actual customer moments — is a different conversation.

That’s what I do in the intensive and the 90-day sprint.