A machinist in goggles working a bench grinder, 1940s. Custom AI builds for field-based businesses. 
for service providers

Your business is leaking money, time, or both. Let’s find out which, and fix it.

Automations, internal tools, and apps, scoped to one workflow at a time. We map it with your team, build it on your stack, and stay until it runs without us.

Start a build

Let us build

Three ways to get it built.

Your stack.
Your workflows.

  1. 01. One workflow

    Fix one thing.

    The job that eats the week: intake, scheduling, dispatch, invoicing, the report someone rebuilds every Monday. We map it with your team, build the automation or tool that takes it, on the stack you already run, and hand it over working.

    a six-month platform project.

    Scope a build
  2. 02. The operating system

    Build the operating system.

    Your tools stay. We connect them, add the context that lives in people's heads today (the customer's history, the crew's schedule, the job's margin), and put it all on one screen your team runs the day from. That's the operating system: one place the work runs through, sitting on top of everything you already have.

    ripping out the tools your team already knows.

    Map the system
  3. 03. Standing

    Keep building.

    We stay on your team. We keep what's built running, pick the next workflow, and build it, month after month. The experiments change. The judgment steering them doesn't.

    hiring an AI lead you can't find.

    Open a seat

Automations, internal tools, apps. Built on the tools you already pay for. Most builds go live in three to six weeks, because every one starts with two weeks inside your workflows, your stack, and your numbers.

How it works

Scoped first. Live in about six weeks.

Four steps.
Your stack throughout.

  1. Start

    01

    Scope it, or audit first.

    If you already know the job that needs building, it's a 30-minute scope call. If you don't, we run a two-week audit first: interviews with the people doing the work, inside your workflows, your stack, and your numbers, so the build gets pointed at the right thing before anyone writes code.

  2. Week 1

    02

    Map the work.

    We sit with your team and see how it's done, then map the workflow, edge cases and decide where a human still needs to be involved. You get the written scope: what we're building, what it connects to, what it costs, what it returns.

  3. Week 3

    03

    Run it live.

    Working software on your own data, early, while it's still cheap to change. Your team pokes at it and we fix what they find. It's fast because we're fitting a build to how you already work, on tools you already have.

  4. Weeks 4–6

    04

    Make it hold. Then hand it over.

    The part most builds skip. We run it through the wrong inputs, the ugly cases, the Friday rush, until it holds. Then we train the person who'll own it, put the how-to where your team will find it, and step back. When we leave, the capability stays.

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AI for Messy Jobs

Weekly field notes from inside $3M+ businesses with crews, schedules, inventory, and customers who walk in the door.

Join 1,000+ owner-operators.

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A woman in a 1920s dress writing on a notepad. AI for Messy Jobs, the weekly newsletter for field-based operators.

What changes after working with MSO?

The leak is plugged—margin recovers, sales take off.

Hours come back—you stop being the bottleneck.

Your team runs the system—no new dependency.

Growth becomes possible without dread.

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  • We saw an Increase in our event revenue by 96% and our regular customer event attendance by 31%.

    — Linda, Wine Shop Owner

  • Cris has the right tools, knowledge, and team to take a business to the next level of success.

    — John, Electrician

  • Cris is the best. Her experience and intelligence are evident in everything she does. She is also ridiculously hard working and professional and will over-deliver on her promises.

    — Matt, Gym Owner

  • Cris and her team have helped us leverage new A.I. tools to our advantage. We have turned a stagnant data source into something usable and valuable. This is critically important for our business.

    Rachael, Real Estate

Your Questions, Answered

  • The answer depends on whether we are building something to solve a single workflow or a full operating system that integrates 3-5 of your existing tools. But generally, we can get something live in 3-6 weeks.

  • That really depends on the complexity and how many systems the build is touching. A single agent that handles one workflow is very different than an integrated operating system that touches, say, scheduling, invoicing and quotes. We promise to be entirely upfront about the costs from the beginning. It will always be a fixed, agreed upon price. No hourly rates.

  • We don't promise a number we can't stand behind. What we can tell you: past builds have saved owners hundreds of hours a year, reactivated dead lead lists, and made margin visible for the first time. The work targets one measurable outcome, and we track it.

  • Small and mid-market businesses with $3M+ in annual revenue that know they want to implement AI and automations into their working model but are not sure where to start, how to get their team aligned and how to ensure ROI.

  • You do. Every system we build is handed to your team to run. You can stop working with us whenever you want. When we're finished, you shouldn't need us.

  • We document everything, train your team, and name an internal owner with you before we leave. If you want us on call after that, there is an access plan: a Slack line to us for questions and fixes. We do not sell monitoring or babysitting. The system is built so your people run it.

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